Beta-i - Newsletter

We are approaching that time of the year. 
It’s Black Friday, they say. And everything is for sale and on sale. 
Even if you’re interested in the origin of the whole phenomenon, we know it surely sets the tone for Christmas shopping, with one meaning: buying stuff. 
And what are people going to buy, you ask? Well, besides everything, it seems that furniture is expected to be the winner of all buys, at least in the USA. With an average of $737.27 per person spent, one can imagine a quite respectful pile of chairs. 
Black Friday, Cyber Monday, even Christmas, all remind us that sometimes we consume more than we need. Or should.  We keep creating waste, piling up goods and disposing of them. 
The Circular Economy addresses this consumerist lifestyle, arguing that waste must be transformed - and not necessarily just recycling. Alternatives can be found by innovating, reusing, or recovering.
It replaces the end-of-life concept with restoration (...) aims for the elimination of waste through the superior design of materials, products, systems and business models.
Where is all this furniture going to go when it no longer serves the purpose of its new black friday owner?
Initiatives like the RE(SET) Furniture for éco-mobilier want to tackle this, exactly, through circular economy. 
Solutions that improve the conception of furniture and mattresses, as well as their end of life cycle, are the present and the future we should want to have.

May the wise shopping be with you.  
Cristina

Ps. Baby (not) Yoda has nothing to with this newsletter. But everybody here is watching The Mandalorian. The force was strong with this one and we just couldn’t resist. Can you? 

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